We review the top five reasons why AIA courses fail. Building product manufacturers spend significant budget money on developing AIA courses and the last thing you want to happen is for the course to flop. We’ll provide metrics and analysis based on years of research. Our team hopes this information will help you improve your CE courses and maximize ROI. We discuss the most effective strategies to developing AIA continuing education. Some of the data we are going to discuss today may be shocking to some of you!